As a Creative at BuzzFeed I wrote and produce sponsored written and illustrated social content for a wide range of clients.; Johnson & Johnson, Google Chromecast, Apple Music, Sephora, Geico, Avon and others. I also crafted proposals and brand strategies to support sales in market.
Posts ranged from standard listicles and games to editorial lit-form posts.
Avon came to us with a viral video campaign for their product ANEW. The video showed the past 2,000 years of anti-aging treatments.
At the time, BuzzFeed Creative had just started offering long form editorial posts to clients.
I sold Avon on the first branded lit-form post with the idea "Here's What Happened When I Tried Vintage Beauty Methods for a week."
The Avon post was later featured in Ad Week in an article about "innovative marketers."
Google Chromecast wanted to create posts using the new game functions, so our team was tasked with brainstorming posts for the functionality.
YouTube wanted to promote the work of their YouTube Stars, Lilly Singh and Tyler Oakley. So we created posts based off of their personalities, audience and current content.