Skills:
Adobe Suite, Google Analytics & Adwords, Omniture, SilverPop (ESP), JIRA, HTML
Work Experience:
Copywriter/Producer - Lady Parts Justice Freelance: Mar ‘16 – Present NY, NY
Write informational comedy videos, social content and daily blogs on breaking news in the reproductive rights space. Generate graphics for social and live events. Produce, research and host the weekly podcast, Repro Madness.
Creative - BuzzFeed Full Time: Aug ‘14 – Mar ‘16 NY, NY
Ideate and produce sponsored custom written, and illustrated social content for a wide range of clients; Johnson & Johnson, Google Chromecast, Apple Music, Sephora, Geico, Avon and others. Also, crafted proposals and strategies for supporting sales in market.
Marketing & Content Manager - Folica.com Full Time: Feb ‘10 – Aug ‘14 NY, NY
Oversaw the online marketing & email channel from quarterly strategy to daily execution, including copywriting and HTML. The email channel consistently reached a monthly 12% Total Site Revenue goal and saw a 23.1% revenue growth and 16% growth in engagement YOY 2013-14.
Launched: Video Program (10+ million views), Point-based Loyalty Program, Email Re-engagement Program, Email On-boarding Program and Inline Cart Functionality
Research Analyst - BuzzBack Market Research Full Time: April ‘08 - Feb ‘10 NY, NY
Facilitated online research projects for high profile consumer goods companies under tight timelines. Including coordinating internal teams, drafting questionnaires, analyzing data and writing final result summaries and consideration reports.
Education:
University of Cincinnati, College of Business Cincinnati, Ohio Bachelor of Business Administration Major; Marketing, International Business, German
GPA: 3.6 Awards: Deans List, Cincinnatus Scholarship, Alumni Association Scholarship
College Activities: Student Government Director of Women’s Affairs, VP Chi Omega Fraternity
University of Georgia Center for Continuing Education, Online Campus Principles of Marketing Research
International Experience
Study Abroad Santiago, Chile Jan 07- Feb 07
International Coop Program Augsburg, Germany March 06- Sept 06
Global Studies Querétaro, Mexico June 05